Tenacity is a trait—and a skill—that’s important to each and every one of us. Tenacity is also a choice and something we can get better at over time as we learn to take a stand for what we believe in or pursue our passions. How tenacious are you? How determined, tireless, and persistent are you when it comes to something that means a lot to you? This week, it’s time to BE TENACIOUS and to not give up on whatever it is that you are pursuing. Maybe it is a positive change you want for the world. Maybe it is a new hobby or a beneficial health goal. Whatever it is, just know that it will take courage to follow through and believe in yourself, especially if others (or the world) are telling you that you shouldn’t even try. It will cause you to ask how much you really want this thing, how much it really means to you. This is where our actions speak louder than our words, or even ideas. This is where the rubber meets the road and we get to look in the mirror, because it is up to us to make it happen. Are you ready? How bad do you want it? Take this week to figure out your next steps. Take this week to learn what tenacity means for you. Take this week to go for it and never quit. Being tenacious matters.