We all love a good story. Maybe it is a favorite book or show on TV. Maybe it is a movie or just something your grandfather shared with you. Stories have a way of taking us away and quieting our mind. They also have a way of teaching us and bringing new understandings and awareness. But there are two key components to the process of stories being exchanged in a meaningful way. Firstly, the story must be told in a manner that grabs our attention and touches us deeply. After all, even the best stories can be forgotten if they are not delivered well. Secondly, a story needs to have an audience in order for it to be exchanged. Is a story told in the woods actually storytelling? You get the idea. Either way, we all play a role in stories, so this week, we want you to EMBRACE STORYTELLING. The next time you share a story, really go there. Be aware of the words you choose and how you deliver them. Take notice of your audience and listen or look for what’s grabbing their attention. Yes, being a good storyteller also includes listening. And, if you are listening to or watching or reading a good story, do it whole-heartedly as well. Be 100% present. Feel each scene, imagine being in the middle of it, and don’t predict where it is going. Just sponge it up and enjoy. Embracing storytelling matters.