Why are the two words “I’m sorry,” often considered the most challenging combination of words for us to mutter? Is it because we care so deeply for other people that we feel just that bad when we hurt or disappoint them and we can’t face up to it? Is it because we are so obsessed with always being perfect and our egos don’t want to admit our faults? In other words, we would rather be right than kind, even when we know we were wrong. Or is it because apologies are so rarely expressed that there isn’t a felt need for reciprocity or initiating them ourselves? Well, we are sorry, but we are not buying any of these reasons. It’s time for all of us to SAY I’M SORRY when it is really needed. A sincere apology can heal a wound, restore trust, and strengthen a relationship. A sincere apology is not a sign of weakness, but one of genuine strength and courage. Let us be clear, however, that we are not saying that “I’m sorry” should be coming out of your mouth every other sentence. Nor are we saying that “my bad” qualifies as a sincere apology. We are talking about specific moments when our gut tells us that a sincere apology is in order. We all know the difference, so it is really just a matter of choice. Make the decision to show compassion, care, understanding, and empathy. That’s what admirable and courageous people do. Saying I’m sorry, matters.