Water is the essential to life. Plants, animals, and every person on this planet need water. When we see images of Earth from space, it appears we have an abundance of it, but this is not the case. We can really only access 1% of it. Yes, just 1%. And everything we use and consume requires a ton of that 1% to produce it. It takes roughly 34 gallons of water to make one cup of coffee. Roughly 650 gallons for a pair of jeans, and over 3,000 gallons for a smartphone. It takes more water to produce the plastic bottle that holds the water we buy in a store. Really? It is time for all of us to WATCH OUR WATER before it is too late. Most of us take water for granted. We turn on a faucet. Voila! Water! We take showers and baths. We water our grass and gardens. We wash our cars. Abracadabra! Water! But what if one day nothing came out of the hose or faucet. Then what? Our water resources are rapidly depleting because of our consumption, weather-related events, and climate change. It’s time for us to get real about it. To be more aware of how much water we use. To be more conscious of the products we consume and how much water it takes to produce them. To really consider the reality of a world without fresh water. Let’s not make that happen. Watching our water matters.

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